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Taiyuan,China2020 – 2024

Silverage Taiyuan Gongyuan Times Plaza Store

Our northernmost outpost — four years in Taiyuan, a story of ambition measured against a changing Shanxi.

Silverage Taiyuan Gongyuan Times Plaza Store
  1. 2020

    Grand Opening

    We opened at Gongyuan Times Plaza in 2020 — our first store in Shanxi, a bright, confident counter in a brand-new mall.

  2. 2020

    First Customer

    A coal engineer's daughter bought the Colliery pendant — our only piece named after a mine.

  3. 2021

    The Online Years

    Taiyuan taught us to sell online: by 2021, half of the store's revenue came from local delivery.

  4. 2023

    The Mall's Slow Season

    The plaza's anchor stores thinned out, and with them the footfall we had planned around.

  5. 2024

    The Quiet Exit

    We closed in 2024, transferring our Shanxi customers to the online store — most of them followed.

  6. 2024

    The Final Chapter…