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Silverage Heze Wanda Store
Our first store in Shandong — a mall counter with big ambitions and an even bigger lesson about timing.
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2012
Grand Opening
Heze Wanda Store opened with the mall in 2012, riding the wave of a brand-new city centre.
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2012
First Customer
The mall's construction manager bought the first piece — a pendant for his wife, before the tiles were even grouted.
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2014
The Peony Season
Every April, the peony festival brought visitors who bought more in a week than the store sold in a month.
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2017
The Second Mall
A second, larger mall opened across the street in 2017, and our footfall never recovered.
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2019
The Farewell Sale
Our final week in 2019 was our busiest of the year — old customers came to say goodbye.
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2019
The Final Chapter…
